First of all, let us establish the importance of search rankings. Have you searched for a website before, like you are buying something for the first time? If you have, maybe you automatically click on the first site that responded to your search? Yes, that site is at the top of the rank and thus, it is usually the first choice by searchers. This is the goal of all business owners, to put their site at the top. This sounds easy but the process is definitely not!
Here are some tips that can most likely put your site at the top:
- Place a keyword in the first paragraph
When you write an article for your site, you will usually use keywords so it will be found. It would be best if you put one in the first paragraph so Google will find it relevant. Some bloggers don’t do this though which is not right.
- Make use of outbound links
The use of outbound links is not only good for your marketing campaign, at the same time, this is also vital to your ranking. Google will find your article informative with this feature and this is a good factor for ranking.
- Relevant meta descriptions for every page is recommended
People will be more convinced to click on your site if you make use of meta descriptions on every page of your site. But of course, you have to also make sure the meta descriptions are click-worthy and not just for the heck of it.
- Incorporate the keyword in the URL
The keywords can be considered as the lifeline of every SEO strategy and thus, incorporating one in your URL is beneficial. This will not only make your target market easily see what they are looking for, at the same time, this is also an added factor for Google ranking.
- Incorporate keywords in a strategic manner
When incorporating keywords into your content, see to it that it is done strategically and not just because they are needed. They should just flow with the sentence and will not look like they are specially inserted there.
There is no doubt that search rankings are crucial when it comes to establishing an online presence. They can also make or break your marketing campaign and thus, it would be at your advantage to hire a pro to help you accomplish this goal.