Which Is More Important, TV Ads Or Digital Marketing?

There is a constant debate at advertising agencies and in marketing teams around the globe. They want to determine which platform can provide the best value for marketing. There are still many businesses that are throw all of their marketing resources at traditional advertising methods like radio, newspapers, magazines, TV, mailers etc. But right now, they are significantly outnumbered by those shifting their budget to digital marketing.

Digital Marketing with person using a laptop on a white table

Both methods have their own pros and cons, and each present benefits to marketers. Traditional advertising, with TV ads as the most popular method, is the media that existed way before the internet while digital media is everything that is found online. These are the search engines, social media, online advertising, video streaming and websites. It also includes other mobile and online techniques including OTT or over the top long form video, geo fencing, and the digital out of home of OHH like digital billboards.

Comparing Traditional to Digital Advertising

It is to no surprise that with the change in the lifestyle of everyone under the influence of technology, those businesses will take good advantage of it. So to be up to date with marketing has helped businesses expand their markets. TV ads have long been the king in advertising. To have an advertisement shown at the best time slots with the most striking content is an achievement for the marketing team behind it. But right now, a lot has happened and consumers are spending more and more time in their smart phones and tablets and less time on their TVs. Consumer attention has shifted. And this has changed in a very short period of time.

The fall of TV viewership is still ongoing especially among ages 2 to 49. So businesses must take note of this and start shifting to digital marketing. Internet ads are growing rapidly by the minute. It has completely left behind other advertising platforms like newspapers. Newspaper companies are now going bankrupt by the minute and being sold much less than its real value. So to keep up to date, these companies must also shift to a digital platform. Radio also has been first defeated by TV ads, but now is slowly losing in the advertising race. From surveys conducted of consumers answering where they have heard of the product, almost all have answered through the internet.

So with all that is happening, digital marketing is really the keep to keep a business afloat. It is not only effective, but also it is much easier to keep track of its analytics and algorithms. It is easy to determine where leads come from in digital ads. So if an ad is reaching a lot of people, more budget will be allotted into it, while those underperforming can be cut out.

Content Marketing: More Important Now Than Ever Before

For businesses hoping to remain competitive, it’s not a problem of whether to provide content. Today, marketers see content marketing as a crucial tactic for reaching customers, raising brand awareness, and ultimately, increasing revenue. That’s a rapid shift from just 10 years ago, when content marketing was still a relatively new trend. Now, producing the right content for audiences is vital for businesses looking to compete and differentiate online.

Businesses Invest in Content Marketing

78 percent of companies invest time and money in marketing. That number is up from 36 percent just two years ago, and it’s only expected to increase2. What’s behind this rapid growth? Here are a few of compelling reasons that have businesses jumping aboard:

  • Building brand awareness — Content marketing helps companies reach a wider range of consumers with relevant, high-quality content.
  • Driving traffic — More backlinks to your content online means more traffic to your website.
  • Improving SEO rankings — Creating valuable content that answers questions people are finding out helps your website appear higher in search results.

Marketers Aim to Publish Better Content More Often

Of the businesses that invest in content marketing, 51 percent publish content daily, 31 percent publish weekly, and just 2 percent publish but monthly. For companies with quite 5,000 employees, the quantity that publishes daily jumps to only about two-thirds (62 percent).

Video Content Comes Out on Top

As content marketing has grown in popularity, the sorts of content businesses are producing has evolved too. Today, content is about much more than written blog posts — marketers are overwhelmingly turning to visual mediums like video to achieve and interact new audiences. The Manifest’s research found that video content ranked first, with nearly three-quarters of marketers producing them. once you inspect the sheer volume of people who watch videos online, that’s not too surprising. Another big reason for that is consumers aren’t just trying to seek out information — they also want to be entertained.

Improve Your Content Marketing Efforts

Marketers agree: If you’d wish to require your content marketing efforts to subsequent level, publishing more original content and making content more visual are the two areas to specialize in. Your content need to be attention catching and well researched.

To reach the full potential of your company, better have it noticed on the internet and bring in a huge number of visitors from marketing contents and showcase what the business is all about.