For businesses hoping to remain competitive, it’s not a problem of whether to provide content. Today, marketers see content marketing as a crucial tactic for reaching customers, raising brand awareness, and ultimately, increasing revenue. That’s a rapid shift from just 10 years ago, when content marketing was still a relatively new trend. Now, producing the right content for audiences is vital for businesses looking to compete and differentiate online.
Businesses Invest in Content Marketing
78 percent of companies invest time and money in marketing. That number is up from 36 percent just two years ago, and it’s only expected to increase2. What’s behind this rapid growth? Here are a few of compelling reasons that have businesses jumping aboard:
- Building brand awareness — Content marketing helps companies reach a wider range of consumers with relevant, high-quality content.
- Driving traffic — More backlinks to your content online means more traffic to your website.
- Improving SEO rankings — Creating valuable content that answers questions people are finding out helps your website appear higher in search results.
Marketers Aim to Publish Better Content More Often
Of the businesses that invest in content marketing, 51 percent publish content daily, 31 percent publish weekly, and just 2 percent publish but monthly. For companies with quite 5,000 employees, the quantity that publishes daily jumps to only about two-thirds (62 percent).
Video Content Comes Out on Top
As content marketing has grown in popularity, the sorts of content businesses are producing has evolved too. Today, content is about much more than written blog posts — marketers are overwhelmingly turning to visual mediums like video to achieve and interact new audiences. The Manifest’s research found that video content ranked first, with nearly three-quarters of marketers producing them. once you inspect the sheer volume of people who watch videos online, that’s not too surprising. Another big reason for that is consumers aren’t just trying to seek out information — they also want to be entertained.
Improve Your Content Marketing Efforts
Marketers agree: If you’d wish to require your content marketing efforts to subsequent level, publishing more original content and making content more visual are the two areas to specialize in. Your content need to be attention catching and well researched.
To reach the full potential of your company, better have it noticed on the internet and bring in a huge number of visitors from marketing contents and showcase what the business is all about.